The sport requires satellite accounts to measure its economic and social impact.

In a context where data has become the currency for assessing the importance of different sectors, the world of sports finds itself in a dilemma: despite being a fundamental pillar of the economy and society, its impact remains unmeasured with the rigor it deserves. While other sectors such as tourism, technology, and culture have managed to establish clear indicators reflecting their influence, sports continue to operate in economic invisibility. In light of this situation, companies and associations in the sports field have begun to demand the creation of satellite accounts that would allow for an evaluation of their true impact. Satellite accounts are statistical tools that extend the system of national accounts, allowing for a more precise assessment of transversal sectors. In this case, the Committee of Experts in Sports Marketing (Cemde), which brings together renowned companies such as Santander, Telefónica, and Coca-Cola, has called on the Spanish government to implement these accounts, highlighting the need for more accurate measurement of the economic and social impact of sports. The proposal seeks not only to enhance the value of the sports industry but also to recognize its contribution to social well-being, health, and education. Cemde argues that by creating these satellite accounts, it will be possible to identify generated revenues, created jobs, and the positive impact on public health and culture. This is crucial, as, similar to other sectors, these metrics would justify public investment policies that promote the development of sports as an economic engine. The importance of this initiative lies not only in revenue generation but also in the social benefits that sports promote, such as reducing health problems and fostering social cohesion. The figures supporting this demand are compelling. In Spain, the sports industry represents approximately 3.3% of the national GDP and is estimated to have generated nearly 414,000 jobs, equivalent to 2.1% of the employed population. This not only highlights the economic relevance of sports but also its ability to encompass a vast network of relationships, including athletes, clubs, sponsors, investors, and sports tourism, which attracts visitors willing to spend in this area. The most recent data, although from 2018, indicate significant growth in the sector. It is projected that by 2024, the overall economic impact of sports will be even greater, reinforcing the urgency of updating existing metrics. Cemde highlights that one out of every 47 euros in Europe is related to sports, and that it represents a significant part of the tourism flow in Spain, which is fundamental for the national economy. However, despite these encouraging figures, the perception of the sports industry in society does not reflect its actual weight in the economy. Experts warn that this raises a troubling question about the sector's ability to articulate a clear positioning proposal. It is essential for the sports industry to not only recognize itself but also to effectively communicate its relevance to society at large. The lack of precise metrics has led to sports being viewed merely as entertainment, rather than as a driver of social and economic development. This is a challenge that the industry must proactively address, offering not only enjoyment and entertainment but also tangible benefits to society as a whole. This entails a shift in the narrative surrounding sports, emphasizing its role in promoting a healthy lifestyle, education, and social cohesion. The creation of satellite accounts will not only allow for a more accurate measurement of the impact of sports but will also provide a platform to advocate for public policies that favor its development. As sports are recognized as a key sector, opportunities for investment and collaboration between the public and private sectors will arise, promoting sustainability and long-term growth. In conclusion, the sports industry is at a critical juncture. The need for official metrics that quantify its impact on the economy and society is more urgent than ever. The creation of satellite accounts presents itself as the ideal solution to highlight the relevance of sports, not only in economic terms but also in its capacity to generate well-being and social progress. With the support of companies and organizations in the sector, a new era opens up in which sports can be recognized as a true engine of development, contributing to the prosperity of society as a whole.