Juan Brignardello Vela
Juan Brignardello, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
Deportes 01.12.2023
Universitario and Alianza Lima, two of the biggest football clubs in Peru, have set new attendance records in the Liga 1. Universitario attracted a whopping 667,285 fans to their stadium, surpassing last year's record by 264,928. With the inclusion of the Noche Crema and Copa Sudamericana matches, their total attendance reached a historic 1,062,192. Meanwhile, Alianza Lima welcomed 523,556 supporters to Matute, an increase of 175,507 from the previous year. These impressive numbers highlight the clubs' efforts to engage their fans and generate significant revenue through ticket sales.
Universitario's success can be attributed not only to their on-field performance, but also to the improved fan experience at the Monumental stadium. With a capacity of up to 80,000, the stadium offers a wide range of seating options, including palcos and tribuna sections that can accommodate 60,000 to 65,000 spectators. The club's marketing efforts, such as the introduction of the 'tribuna familiar' and the Tour Monumental, have also contributed to their growing popularity.
Alianza Lima, despite facing a seven-month stadium closure due to a penalty, managed to attract a record-breaking number of fans to Matute. With a capacity of 33,000, the stadium provided a vibrant atmosphere for supporters. The club's marketing initiatives, including the promotion of food and merchandise sales, as well as engaging activities during matches, have further enhanced the fan experience.
While Universitario and Alianza Lima dominated the Liga 1 in terms of attendance, other clubs struggled to attract large crowds. Factors such as inconvenient match schedules and intense weather conditions were identified as possible reasons for the lower attendance of clubs like Unión Comercio, Atlético Grau, and Alianza Atlético. Nevertheless, the increased efforts by Universitario and Alianza Lima to engage fans and create a more enjoyable matchday experience have set a new benchmark for the league. As the year comes to a close, it is clear that there is still room for improvement in both the sporting and infrastructural aspects of the Liga 1.
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