Juan Brignardello Vela
Juan Brignardello, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
In the current business environment, the search for financing and the improvement of solvency are two crucial aspects for the growth and stability of any organization. However, many companies approach the acquisition of financial and insurance products in isolation, which prevents them from fully leveraging the synergies that can arise from a coordinated strategy. The key to maximizing the capabilities of both the insurance and financial markets lies in adopting an integrative approach that optimizes resources and minimizes risks. One of the most effective ways to improve liquidity and solvency is through the use of products such as non-recourse factoring, which allows companies to obtain financing based on their accounts receivable. However, this strategy can be limited if it relies solely on the criteria and ratings provided by banking institutions. Instead, companies can greatly benefit from directly contracting credit insurance with the insurance market. This decision not only allows them to define their business objectives but also provides them with greater negotiating power with financial entities. By opting for this duality in contracting, companies gain more effective control over their risk management. The ability to establish tailored coverage and adapt it to the specific needs of the organization enables them to design their own financial strategy. Thus, they are not subject to the limitations imposed by a bank, whose interests may not align with those of the company. This flexibility is fundamental, especially in a constantly changing business world. Furthermore, it is essential that companies do not underestimate the value of surety bonds as a tool for releasing banking risk. These types of insurance not only serve functions similar to those of bank guarantees, but they also have the advantage of not consuming CIRBE (the Central Risk Information System), which allows organizations to redirect those resources toward more effective financing options. Proper management of these instruments enables companies to maximize their credit lines and, consequently, their operational capacity. The relationship between the insurance market and the financial market resembles an interconnected system where each piece of the puzzle can influence the other. This interdependence highlights the importance of having an advisor or specialist with deep knowledge in both areas. The role of the consultant becomes key to articulating strategies that comprehensively address the needs of each company. A good advisor should not only have a solid understanding of the products and solutions available in the market but also the ability to propose innovative approaches that respond to the changing demands of their clients. This proactive approach is essential for adapting to a dynamic and competitive business environment, where agility can make the difference between success and failure. The value proposition of a specialist in insurance and financing is supported by their ability to provide direct and organized access to the different solutions in the market. This involves not only knowing the available options but also presenting robust combinations that maximize the effectiveness of the contracts made. The 360-degree vision of a good advisor allows companies to explore all the possibilities that the two markets can offer. Howden, as a risk consultant and independent global broker, positions itself as a strategic ally for companies looking to optimize their resource equation. Its deep knowledge of the insurance and financial markets enables it to offer solutions tailored to the specific needs of its clients. At the end of the day, the ability to maximize resources and minimize risks becomes a differentiating factor that can determine the future of a company. In summary, the integration of financing and insurance strategies is not only advisable but essential in the current business landscape. Organizations that can effectively articulate these two components will not only improve their solvency and liquidity but also strengthen their position in an increasingly competitive market. The key lies in adopting a holistic vision and having the right advice to successfully navigate this complexity.