Peruvian quinoa exports grow by 42% in the first half of 2024.

The export of Peruvian quinoa has seen remarkable growth in the first half of 2024, reaching a value of $70.1 million between January and July. This increase represents an impressive 42% compared to the same period last year. The recovery comes after a decline in production in 2023 and is largely driven by the growing global demand for healthy foods, which has led to the Andean grain being more valued in 69 markets around the world. The report from the Ministry of Agrarian Development and Irrigation (Midagri) highlights that the total volume exported during this period reached 28,253 tons. The main export destinations include the United States, Canada, Italy, the United Kingdom, the Netherlands, Chile, and Israel, which together account for 68.5% of the total exports. This data underscores the relevance of Peruvian quinoa in the international context, where more and more consumers are seeking nutritious and sustainable options. The United States remains the largest importer of Peruvian quinoa, with purchases totaling 12,447 tons, equivalent to a value of $33.3 million. This market has recorded an impressive growth of 59% compared to the same period last year, indicating a positive trend in American consumers’ preference for this superfood. Quinoa, rich in protein and nutrients, has become a key element in the diet of many Americans, who see it as a healthy alternative to traditional carbohydrates. Italy, another notable market, has shown outstanding performance, with a 141% increase in value and an 80% increase in volume, rising from 598 to 1,077 tons. This growth highlights the potential of quinoa in Italian cuisine, where more and more chefs and consumers are incorporating this Andean grain into their recipes, thus promoting a healthier and more conscious lifestyle. Israel, which ranks seventh in importance for Peruvian quinoa exports, has increased its purchases by 154% in value and 119% in volume, rising from $736,000 to $1.9 million. This remarkable increase reflects a growing interest in nutritious products in the Israeli market, which has begun to recognize the health benefits of quinoa. Regionally, the growth is also notable. Countries like Chile, Brazil, and Colombia have increased their purchases of Peruvian quinoa, with values of $2 million, $1.3 million, and $499,000, respectively. Particularly, Colombia stands out with sustained growth of 277.9% in its purchases, highlighting quinoa's potential as a food not only for the Peruvian diet but also as a product in demand in neighboring countries. This performance in the international market not only benefits exporters but also represents a significant opportunity for more than 89,567 small farmers in the high Andean regions of Peru. These farmers see quinoa cultivation as a way to improve their incomes and, consequently, their quality of life. As global demand for quinoa continues to rise, it is likely that more farmers will join this trend, thereby contributing to the economic development of their communities. The recovery of production, along with the growing interest in quinoa, underscores the importance of implementing policies that support farmers in improving their cultivation techniques and the sustainability of their agricultural practices. With a focus on quality and innovation, Peru can not only maintain its leadership in quinoa production but also expand its presence in yet unexplored markets. As we move into the second half of 2024, it is crucial for authorities and the private sector to collaborate to continue boosting quinoa exports, taking advantage of the global trend toward healthy and sustainable eating. This is a key moment for Peru to establish itself as the world’s leading producer and exporter of quinoa, benefiting the local economy and the well-being of thousands of families in the high Andean regions.