Juan Brignardello Vela
Juan Brignardello, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
In the aftermath of the COVID-19 pandemic, the global health landscape continues to be shaped by a complex interplay of factors, with chronic diseases emerging as a critical concern, particularly in low- and middle-income countries. While nations grapple with the lingering effects of the pandemic and the ongoing threat of infectious diseases like flu and mpox, the greater challenge lies in addressing the growing burden of non-communicable diseases (NCDs). NCDs, including cancer, diabetes, and heart disease, have become the leading cause of mortality worldwide, claiming three-quarters of all deaths. Of the 41 million annual deaths attributed to these conditions, 17 million occur before the age of 70, with a staggering 86% of premature deaths taking place in economically disadvantaged regions. This trend starkly highlights the inequities faced by poorer nations, which are often left without the resources or infrastructure necessary to combat these health issues effectively. Despite the urgent need for intervention, chronic diseases continue to rise, influenced by a confluence of risk factors that are all too familiar: tobacco use, excessive alcohol consumption, air pollution, sedentary lifestyles, and poor dietary choices high in salt, sugar, and unhealthy fats. While some may argue that personal responsibility plays a role in these health outcomes, the reality in lower-income countries is far more complicated. Many are subjected to aggressive marketing by corporations peddling unhealthy products, often without adequate public health education to counteract these influences. The World Health Organization (WHO) has begun to address these challenges through the concept of "commercial determinants of health," acknowledging that the market can significantly hinder health outcomes, particularly in vulnerable populations. To make meaningful progress in combating NCDs, robust regulations must be implemented to limit the advertising and promotion of harmful products. However, countries also require substantial financial support to bolster their health systems and effectively manage the increasing prevalence of chronic diseases. Currently, a mere 2% of global health funding is allocated to tackling NCDs, a figure that starkly contrasts with the potential benefits of such investments. Research from WHO suggests that implementing targeted measures—such as higher taxes on tobacco and alcohol, reduced salt intake, and improved access to essential medications—could prevent millions of deaths and spur significant economic growth. The estimated return on investment is particularly compelling, with every dollar spent on these interventions projected to yield a return of $7 by 2030. Despite the opportunity for impactful change, the momentum surrounding NCD funding risks being overshadowed by the ongoing focus on infectious disease outbreaks. In recognition of this, the WHO and the World Bank have initiated dialogues to secure financing for NCDs, aiming to elevate the issue ahead of the upcoming UN General Assembly meeting. Ultimately, addressing the NCD crisis is not simply a matter of altruism; it is an issue of self-interest and socio-economic stability. By investing in the health of poorer nations, the global community can help prevent the devastating consequences that accompany the loss of a breadwinner or parent—a reality that carries profound social and economic ramifications. The challenge is daunting, but the rewards of a healthier population are manifold, underscoring the urgent need for action and collaboration to reverse the tide of chronic diseases worldwide.