Beach Restaurants in Netherlands Serve Sunscreen Shots to Combat Rising Skin Cancer Rates

In a proactive and innovative move, beachside restaurants across the Netherlands, such as Zand Katwijk, are now adding sunscreen "shots" to their menus as part of a nationwide initiative aimed at curbing the alarming rise of melanoma cases, the deadliest form of skin cancer. This initiative comes in response to the country's high diagnosis rates for skin cancer, which, despite its somewhat temperate climate, ranks among the highest in Europe. Dirk Schipper, who runs Zand Katwijk, has seen a noticeable increase in customer requests for sunscreen. In collaboration with a health insurer, the restaurant began offering 30ml bottles of factor 30 sunscreen at cost price, a small gesture that has been met with enthusiasm from patrons who often underestimate the sun's strength, thanks to the cool coastal winds. "People have called it a lifesaver," Schipper remarked, emphasizing the importance of sun protection even in a country known for its unpredictable weather. Statistics reveal a troubling trend: one in five Dutch individuals will face skin cancer in their lifetime, with skin cancer cases making up a staggering 52% of all cancer diagnoses in the country. While advancements in diagnostics and treatment have led to a decrease in mortality rates, the financial burden of these cases has continued to escalate, prompting healthcare providers like Zilveren Kruis to advocate for preventive measures. The insurer has found that a staggering 95% of skin cancer cases could be avoided through diligent use of sun protection. The initiative has garnered support from various sectors, with local authorities, schools, and sports clubs also installing sunscreen dispensers in public areas. Research indicates that outdoor dining locations, such as restaurant terraces, are critical hotspots for sun exposure, making the availability of sunscreen at these venues vital. Customer Petra Hoogeveen, who has personal experience with skin cancer in her family, expressed concern over the Dutch tendency to seek out sunny weather despite the risks involved. "People who live in warmer countries like Spain try to avoid the sun, but we don't: we go in search of sun," she reflected, highlighting a cultural attitude that could contribute to the increasing incidence of skin cancer. Dr. Daniel Kadouch, a dermatologist involved in the initiative, underscores the need for a multifaceted approach to sun protection, which includes seeking shade during peak sun hours, wearing protective clothing, and applying a high SPF sunscreen. He pointed to research linking sunburns, particularly during childhood, to an increased risk of developing skin cancer later in life. The demographic shift in the Netherlands, with an aging population that has accumulated skin damage over decades, also plays a significant role in the rising skin cancer statistics. Dr. Arjan van Dijk from the RIVM public health institute noted that the pattern resembles that of other northern European countries with lighter skin types that are more susceptible to sun damage. The Dutch population's eagerness to embrace sunny weather after long periods of overcast skies further exacerbates the issue, according to cultural historian Prof. Peter Jan Margry. As climate change reshapes weather patterns, bringing more extreme temperatures and prolonged sunshine, experts are calling for a cultural shift in how sun exposure is approached. The message is clear: proactive sun protection is essential, and with initiatives like sunscreen shots at beach restaurants, there is hope for a future where skin cancer rates can be effectively managed and reduced.