TikTok seeks to be a bridge for connection and dialogue in a divided world.

TikTok seeks to be a bridge for connection and dialogue in a divided world.

It highlighted at APEC 2024 the impact of the platform on human connection, the promotion of new ideas, and the building of global communities, while facing legal challenges in the United States due to concerns about data security.

Juan Brignardello, asesor de seguros

Juan Brignardello Vela

Juan Brignardello, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.

Juan Brignardello, asesor de seguros, y Vargas Llosa, premio Nobel Juan Brignardello, asesor de seguros, en celebración de Alianza Lima Juan Brignardello, asesor de seguros, Central Hidro Eléctrica Juan Brignardello, asesor de seguros, Central Hidro
Politics 15.11.2024

During the recent APEC (Asia-Pacific Economic Cooperation) summit in Lima, TikTok CEO Shou Zi Chew took the opportunity to emphasize the importance of the platform as a means to "open minds" and foster human connection. In a world where divisions and distrust often prevail, Chew proposed that TikTok is not just a place to share short videos, but a transformative tool that allows for the telling of authentic and diverse stories.


The executive began his address by highlighting authenticity and discovery as two fundamental pillars that underpin the essence of TikTok. According to Chew, this social network has changed the daily lives of millions by providing a space where multiple voices and perspectives can be heard. "This can open people's minds, listen to new ideas, and develop acceptance and tolerance," he stated, underscoring the platform's potential to foster constructive dialogue among different communities.


The recommendation algorithm of TikTok was another focal point in his speech. Chew described it as "a machine for exploring new perspectives," designed to help users discover interests and talents that might otherwise go unnoticed. This focus on discovery not only benefits content creators but also allows viewers to immerse themselves in an ocean of creativity and innovation, thereby contributing to a more inclusive and diverse environment.


With over one billion users worldwide, TikTok has established itself as a global community that includes dreamers, students, and entrepreneurs from all generations. Chew emphasized the importance of understanding these consumers, as their connection and mutual understanding are fundamental to success in the Asia-Pacific region and beyond. "It's a community that provides meaningful opportunities to connect," he affirmed, suggesting that the platform has the potential to positively impact the lives of its users.


In addition to highlighting TikTok's ability to foster connection, Chew also spoke about the crucial role the platform plays in building communities and social movements. According to him, TikTok has enabled people to express their human spirit, showcasing hope, joy, and compassion through their content. "The strength and resilience of the human spirit are expressed every day on the platform," he noted, suggesting that TikTok can be a vehicle for personal expression and the creation of support networks.


However, despite these achievements, TikTok is not without challenges, especially in the United States. Since the Trump administration, there has been increasing scrutiny over the possible influence of the Chinese government on TikTok's parent company, ByteDance. Concerns about data security and privacy have led to legal proceedings that could result in the forced sale of the company's U.S. subsidiary.


With 170 million users in the United States, TikTok has become a focal point in the debate over freedom of expression and digital security. As tensions between Washington and Beijing continue, the platform's future in the country remains in uncertain limbo. Despite these challenges, Chew expressed confidence in TikTok users' ability to change their lives and those of others, highlighting the platform's potential as a space of hope and connection in an increasingly polarized world.


At the end of his address, TikTok's CEO made it clear that his vision for the platform goes beyond being just a social network. Chew's aspiration is to position TikTok as a driver of cultural and social change, a platform that not only entertains but also enriches and educates its users. In times when division seems to be the norm, his message resonates strongly: technology can be a bridge to understanding and acceptance.


With this approach, TikTok could not only survive its legal challenges but also establish itself as a key player in promoting values such as tolerance and freedom of expression in the digital realm. The future of the platform may depend on its ability to navigate these conflicts while continuing to provide a space for diverse voices to be heard and celebrated.

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