Juan Brignardello Vela
Juan Brignardello, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
The recent introduction of the cryptocurrency $TRUMP by the new President of the United States, Donald Trump, has surprised many, especially considering his history of criticism towards cryptocurrencies. This Monday, January 20, Trump took office as the 47th president of the country, marking his return to power with a focus on technological and innovation issues, such as the restoration of TikTok in the U.S. However, the launch of his own cryptocurrency has garnered media and public attention, sparking debates about the relationship between politics and cryptocurrencies. Throughout his political career, Trump has not hidden his disdain for Bitcoin, even calling it a "scam." The former president argued that Bitcoin directly competes with the U.S. dollar, which led him to adopt a combative stance towards cryptocurrencies. Nevertheless, in an unexpected turn, during his campaign for the 2024 elections, Trump became the first presidential candidate to accept donations in digital assets, marking a significant shift in his approach towards the crypto world. Trump's decision to launch a cryptocurrency under his name is a strategic move that seems to seek to capitalize on his popularity and the fervor of his electoral base. The $TRUMP has been presented as a "memecoin," a type of cryptocurrency that lacks economic or transactional utility and is created around the figure of a person or popular phenomenon on the Internet. In this case, Trump invites his supporters to "celebrate everything we represent: Win!" through his new digital currency. The market has responded enthusiastically to the launch of $TRUMP, reaching a market capitalization of over $15 billion, although this figure has since dropped to less than $12 billion within hours. This phenomenon reflects the typical volatility of the cryptocurrency market, where fluctuations can be abrupt and rapid. Additionally, the launch of another 'memecoin,' $MELANIA, inspired by the former First Lady, has captured investors' attention, suggesting that interest in cryptocurrencies related to the Trump family may be on the rise. The emergence of $MELANIA, which has reached a market capitalization of around $2 billion, raises an interesting question about the growing trend of celebrity and public figure cryptocurrencies. Both tokens, $TRUMP and $MELANIA, have been viewed more as digital collectibles than as genuine investment assets, which could lead investors to question their long-term viability. The nature of these 'memecoins' highlights their role as symbols of support and loyalty rather than economic vehicles. This has led to speculation about the future of these cryptocurrencies and their potential impact on the digital economy as a whole. Some analysts warn that the lack of functional utility of these assets could pose a significant risk for those looking to invest in them as if they were traditional cryptocurrencies. However, the launch of $TRUMP also underscores the ethical and economic implications of the intersection of politics and cryptocurrencies. How appropriate is it for a political leader to use his own image and name to capitalize on such a volatile and speculative market? Some critics argue that this could open the door to misleading and manipulative practices, where voters might feel pressured to invest in cryptocurrencies that lack real value. As the story of $TRUMP and $MELANIA unfolds, it becomes clear that the crossover between politics and cryptocurrencies raises important questions about regulation and accountability. The arrival of these 'memecoins' could signal the beginning of a new era where public and political figures seek to leverage the potential of the cryptocurrency market for their own ends, highlighting the need for greater oversight and understanding of this new phenomenon. In conclusion, the launch of $TRUMP is more than just a financial product; it reflects how modern politics intertwines with technology and popular culture. This phenomenon, while intriguing, invites reflection on the future of cryptocurrencies and their role in society, as well as the responsibilities that come with power and influence. Over time, only the market will decide whether these 'memecoins' solidify as a legitimate part of the digital economy or if they are simply another bubble in the vast ocean of financial speculation.