Juan Brignardello Vela
Juan Brignardello, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
In a candid discussion held in Las Vegas, NBA Commissioner Adam Silver addressed the current state of television viewership for the league, acknowledging a notable decline in ratings while simultaneously downplaying concerns about overall fan engagement. During an interview with The Athletic and other national media outlets before the NBA Cup championship, Silver pointed out that despite a 19 percent drop in audience numbers compared to the same timeframe last year, this does not signify a waning interest in professional basketball. Silver highlighted that the NBA has recently experienced its highest attendance figures in history over the past two years, suggesting that fans are still enthusiastic about the sport, albeit perhaps consuming it in different ways. "If you look at other data points, in terms of our business...we're at a point where our social media audience is at the highest of any league and continuing to grow exponentially," he noted. This statistic reinforces the idea that while traditional viewership might be down, alternative platforms are thriving. The commissioner attributed the dip in television ratings to a wider trend in media consumption, where cable TV viewership is experiencing a significant decline across various sports, including men's and women's college basketball and the NHL. "Ratings are down a bit," Silver admitted, yet he framed this as part of a larger shift in how audiences engage with sports content. He asserted that the NBA is on the cusp of a transition, where streaming services are expected to overtake traditional television as the primary mode of viewership. Looking ahead, Silver revealed that the league's new television deals, which are valued at a staggering $76 billion over 11 years, will reflect this change in consumer behavior. Starting next year, every NBA game will be available on streaming platforms, including major players like ESPN, NBC, and Amazon Prime. This strategic move aims to cater to the evolving preferences of fans and leverage new production capabilities that digital platforms offer. "It’s going to allow us from a production standpoint to do all kinds of things that you can't do through traditional television," he explained, emphasizing the potential for enhanced viewing experiences. The NBA's recognition of its audience's shifting habits indicates a proactive approach to maintaining relevance in an increasingly competitive entertainment landscape. While traditional ratings may be plummeting, the excitement surrounding the league continues to thrive, both in arenas and on various digital platforms. As the NBA prepares to embrace this new era of broadcasting, it remains committed to connecting with fans in innovative ways, ensuring that the spirit of the game remains strong, regardless of how it is consumed. This ongoing evolution will be crucial as the league navigates the complexities of modern media and fan engagement in the years to come.