Juan Brignardello Vela
Juan Brignardello, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
The magic of Vincent Van Gogh has arrived in Lima in a way that few could have imagined. Since its opening, the exhibition "Van Gogh Alive" has captured the attention of over 120,000 visitors, who have had the opportunity to immerse themselves in the vibrant world of the Dutch painter. With colors that seem to come to life and projections that envelop the attendees, the exhibit has managed to fuse classical art with modern technology to offer a unique and immersive experience. Hernán Ganchegui, director of Arriba el Telón, the company behind this innovative proposal, emphasizes that the key to success lies in this fusion of the classic and the contemporary. "We have managed to attract a diverse audience, from art scholars to people seeking a sensory experience. The total immersion in Van Gogh's universe is what has resonated in the hearts of the people of Lima," Ganchegui states. This approach has made the exhibition not just a cultural event, but a social phenomenon in the Peruvian capital. In light of the overwhelming reception, the exhibition has decided to extend its stay at Plaza Norte until November 17. This decision not only allows more people to experience the artist's work but also expands the range of activities at the venue. The six exhibition halls and the immersive room that make up the exhibit promise a richer experience thanks to improvements in projection quality and surround sound that will transform the perception of art in a completely interactive space. One of the most exciting additions to "Van Gogh Alive" is the 'Van Gogh Nights,' an event that combines painting and wine. This initiative not only gives participants the opportunity to create their own works inspired by the master's style but also fosters an atmosphere of celebration and creativity. Ganchegui mentions that these nights have been very well received, becoming a way to bring art closer to a broader and more diverse audience. In addition to these creative nights, the exhibition has also committed to offering educational activities, such as art workshops and yoga classes. These experiences are designed to deepen visitors' connection with Van Gogh's art, providing a space for reflection and creativity that goes beyond mere observation. "We want people not just to see the art but to live it and feel it," Ganchegui indicates. The impact of Van Gogh on contemporary culture will also be reflected in activities like fashion shows, where attendees can appreciate how his influence transcends the canvas. With this intersection of art and fashion, "Van Gogh Alive" seeks to demonstrate the relevance of the painter's legacy in different spheres of modern life, reaffirming his status as a timeless icon. While Lima has been the epicenter of this experience, Ganchegui has revealed that plans are underway to bring "Van Gogh Alive" to other cities in Peru. "Art should be accessible to everyone, and we have received many requests from various parts of the country. We are in discussions to adapt the experience to new spaces, ensuring that the same quality that has made Lima fall in love with Van Gogh is maintained," the director affirms. With each visit, "Van Gogh Alive" becomes a bridge between the past and the present, reminding attendees that art is a living experience, capable of evoking deep emotions and reflections. The exhibition not only celebrates the artist but also invites viewers to become part of his legacy. In a world where technology and art often seem to exist in separate realms, "Van Gogh Alive" stands as an example of how both can coexist harmoniously, creating spaces for interaction and reflection. This exhibit is not only a tribute to a master but an open invitation to explore the vastness of art and its transformative power. The exhibition will leave an indelible mark on Lima, a testament to how art can unite people, inspire creativity, and open dialogues. For those who have yet to visit "Van Gogh Alive," this extension is the perfect opportunity to discover the magic of one of history's greatest artists in a completely new format.