Rappi strengthens its commitment to the restaurant sector in Mexico with new initiatives.

Rappi continues to cement its role as a strategic ally for the restaurant sector in Mexico, an industry that plays a crucial role in the national economy. The leading delivery platform in Latin America has implemented a series of initiatives that not only aim to enhance its market presence but also to support the thousands of restaurants that rely on its services to grow and adapt to an increasingly competitive environment. One of the most significant milestones in this collaboration has been the sponsorship of the 2024 Restaurant Merit Award, a recognition that honors those entrepreneurs and establishments that stand out for their innovation, leadership, and excellence in gastronomy. This event, organized by the National Chamber of the Restaurant Industry and Seasoned Foods (Canirac), reflects Rappi's commitment to promoting quality and creativity in the sector, highlighting the importance of recognizing the effort and dedication of those who are part of this ecosystem. Iván Cadavid, CEO of Rappi Mexico, emphasizes the relevance of the restaurant industry not only as an engine of employment but also as a vital component of the Mexican economy. “Our commitment is clear: to support our partners at every stage of their development. We want to ensure that they can face market challenges and capitalize on growth opportunities,” Cadavid points out, reaffirming the company's mission in the country. Rappi has gone beyond its role as a delivery platform by implementing a set of actions aimed at strengthening the restaurant sector. Among these is its support for small and medium-sized enterprises (SMEs), which make up 40% of its business partners. This focus on SMEs is crucial, as these companies are fundamental to the diversification and dynamism of Mexico's gastronomic offerings. The company has invested over 100 million dollars in the country, demonstrating its commitment to the growth not only of its own operations but also of the infrastructure that supports restaurants. These investments are aimed at expanding its fleet and developing new technologies that facilitate access and efficiency in delivery service, a critical aspect in today's world, where immediacy and service quality can make the difference between a repeat customer and an occasional one. The delivery channel has seen exponential growth and currently represents 20% of sales in the restaurant industry, something Rappi has adeptly leveraged. This surge in sales through digital platforms has allowed many restaurants, especially those that faced difficulties during the pandemic, to find a new vital channel for their survival and growth. Digital transformation presents an unavoidable necessity for the sector, and Rappi positions itself as a driver of positive change. According to Cadavid, the company is committed to helping its partners adopt these innovations. "We are dedicated to being a positive change driver for our partners, helping them leverage digital transformation to create jobs, improve operational efficiency, and offer unparalleled dining experiences," explained the executive. Moreover, Rappi not only seeks to improve the operational efficiency of restaurants but also cares about the consumer experience. The platform has worked on enhancing its interface and offering promotions and discounts that attract users to explore new dining options, thereby connecting consumers with restaurants more effectively. Rappi's commitment to the development of the restaurant sector in Mexico is reflected in each of its initiatives, which go beyond mere commercial interests. The company has become a strategic partner that aims to enhance the growth of a vital sector for the country's economy, supporting innovation and excellence in gastronomy. For those who wish to learn more about the various initiatives Rappi is implementing to support the restaurant sector, they can visit their website at rappi.com.mx, where details about their support programs, investments, and the impact they are generating in the industry can be found.