Sony launches BRAVIA 8 and 9 projectors to transform your living room into a home cinema.

With the growing interest in cinematic experiences at home, Sony has decided to take a bold step by introducing its new BRAVIA 8 and 9 projectors, which promise to transform any living room into a true cinema. Equipped with 4K HDR laser technology and the innovative XR processor, these models are designed not only to deliver high-quality images but to do so in a way that is accessible to all movie, sports, and video game enthusiasts. The BRAVIA 8 and 9 projectors represent the latest evolution of Sony's BRAVIA range, which already includes high-fidelity televisions and audio systems. The company has emphasized that these new devices are aimed at providing a professional-level visual experience at a reasonable price. According to Sony, these innovations are designed to meet the expectations of a diverse audience seeking uncompromising quality. One of the standout features of these projectors is the XR processor, which includes four advanced image functions. The first, XR Dynamic Tone Mapping, processes brightness peaks in each frame, optimizing viewing and ensuring that colors remain vibrant. This dynamic approach is key to delivering a more immersive experience, as each scene is adjusted to maximize its visual impact. The XR Deep Black technology is another fundamental component of this series. This feature allows for precise control of laser dimming in dark scenes, resulting in deeper blacks that are true to the director's intent. With this, Sony aims not only to improve image quality but also tonal expression, which can be essential for film genres that rely on subtle lighting. As if this were not enough, the XR TRILUMINOS PRO allows the projectors to bring over a billion colors to life, further enriching the visual experience. This is complemented by the XR Clear Image technology, which restores lost textures and details, enhancing overall image quality to 4K through comparative analysis with a vast database of images. This holistic approach to image enhancement is what truly distinguishes the BRAVIA projectors from others on the market. The new models are not just an option for cinephiles; they have also been designed with gamers in mind. With a refresh rate of 120 fps and an input lag of just 12 ms, these projectors ensure a smooth and responsive gaming experience. Additionally, they include an automatic low latency mode through HDMI 2.1 inputs, making them an attractive option for gamers seeking superior performance. Another interesting aspect of these projectors is their commitment to sustainability. Sony has manufactured these models with a mercury-free laser light source, which not only improves energy efficiency but also addresses environmental concerns in a world that increasingly values sustainability. The XR Deep Black technology also contributes to efficiency by optimally adjusting laser output throughout each frame. The installation of the BRAVIA projectors has been simplified, thanks to their keystone correction and lens shift features, which allow for adaptation to a variety of spaces, from home theaters to more complex environments with high ceilings. This means that, regardless of the dimensions of the space, users can enjoy a hassle-free home cinema experience. The prices for the BRAVIA 8 and 9 models are €15,999 and €25,999, respectively. This cost positions the projectors in a premium segment of the market, but once again, Sony justifies this investment by offering technology and quality that rival the best commercial cinematic experiences. With these launches, Sony aims not only to strengthen its presence in the home cinema market but also to consolidate its vision of a future where artificial intelligence and advanced technology are integrated into consumers' daily lives. As the demand for high-quality entertainment experiences continues to grow, Sony appears well-positioned to lead this new era of innovation in home cinema.