Toyota launches the new Hilux Stout to support Peruvian entrepreneurs.

Toyota of Peru has taken a significant step in revitalizing its line of commercial vehicles with the launch of the new Hilux Stout, a compact pickup designed to meet the needs of Peruvian entrepreneurs. This model makes its return after decades of absence from the market, offered at an attractive price of US$20,190 and equipped with a 2GD engine that delivers 148 hp. With its arrival, Toyota aims not only to strengthen its presence in the light cargo transport sector but also to provide a versatile tool for a wide variety of businesses. The Hilux Stout is available in four body configurations: low-side, static-side, van, and food truck. This diversity in design allows the vehicle to adapt to multiple types of services and commercial needs. According to David Caro, Marketing and Corporate Affairs Manager at Toyota of Peru, “the New Hilux Stout is not just a vehicle; it is a versatile and accessible tool,” emphasizing its capacity to serve sectors such as mining, e-commerce, agriculture, and gastronomy. With a special focus on functionality, each configuration has been designed to optimize the use of the vehicle in commercial operations. For example, the low-side is ideal for transporting light goods, while the van is perfect for last-mile deliveries. The static-side version is intended for heavier loads, and the food truck provides culinary entrepreneurs the opportunity to take their products to different locations. The 2GD engine of the Hilux Stout stands out not only for its power but also for its fuel efficiency. With a torque of 35 kg-m available over a wide range of revolutions, this model promises superior performance, making it an attractive option for those looking to maximize their long-term investment. Additionally, maintenance costs have been optimized, with a reduction of up to 54% compared to other vehicles on the market during the first 60,000 km. Driver comfort has not been overlooked in the design of the Hilux Stout. Its spacious interior is equipped with air conditioning, a 6.2-inch touchscreen, and multiple compartments for storing items, making it a comfortable vehicle for long workdays. This attention to detail clearly indicates Toyota’s intention to offer not only a functional vehicle but also a pleasant work environment. An innovative aspect accompanying the Hilux Stout is the year of free subscription to the “Toyota Conmigo” system. This application allows users to connect to their vehicle and take advantage of advanced features such as real-time location, maintenance reminders, and roadside assistance. This technological integration not only enhances the user experience but also provides added value to the owner’s investment. In the words of Joel Castillo, Assistant Manager of Planning and Product at Toyota of Peru, “with the new Hilux Stout, Toyota of Peru reaffirms its commitment to the country’s development.” This focus on supporting Peruvian entrepreneurs resonates strongly in a context where mobility and efficiency are essential for the growth of small and medium-sized businesses. Meanwhile, Mitsubishi is not lagging behind and has also introduced its new offering in the market with the launch of the New Outlander Sport, a compact SUV that arrives with a 1.5-liter MIVEC engine and a more modern design. This launch suggests strong competition in the automotive sector, with both manufacturers seeking to capture the attention of Peruvian consumers with vehicles that combine technology, economy, and functionality. Thus, the return of the Hilux Stout to the Peruvian market marks a milestone in the offering of commercial vehicles and highlights the importance of adapting to the needs of the modern entrepreneur, making this pickup a worthy option for those seeking an ally in their business journey. As local economies recover and evolve, the arrival of vehicles like the Hilux Stout promises to be a key factor in the dynamism of new commercial projects.