"Peruvian national volleyball team t-shirt sells out and celebrates national pride."

The recent news about the sold-out jersey of the Peruvian national volleyball team, designed by New Athletic and inspired by pre-Columbian textiles, has captured the attention of sports fans in Peru. This jersey not only symbolizes national pride but also represents a significant effort by a local brand to connect with the passionate audience that follows volleyball, a sport that has earned a special place in the hearts of Peruvians. New Athletic, under the leadership of Silvio Vila and Nancy Véliz, has managed to establish itself as a key player in the Peruvian sports industry, focusing on offering quality products that compete with international brands. Franco Caccia, Managing Director of the company, emphasizes that the partnership with the Peruvian Volleyball Federation is not just an attempt to increase brand visibility, but a genuine commitment to the national sport. This strategy is based on an authentic connection with the market, given volleyball's deep roots in Peruvian culture. Since its partnership with the Federation in 2022, New Athletic has been consistently working to promote volleyball at the national level. The company has not merely been carried away by the excitement generated by events like the Under-17 World Cup; its focus has been on building a strong and lasting relationship with the federation and the athletes. This commitment has been evident in supporting friendly championships and other events that have allowed the brand to be present in the sports community. The jersey, which has had a significant visual and emotional impact, was designed in collaboration with the federation. Drawing inspiration from Peru's rich cultural heritage, this design aims not only to be a commercial product but also a symbol of identity and national pride. The public's response has been overwhelming, with the first production selling out quickly, prompting the brand to increase production and ensure that the jerseys are available at various points of sale. New Athletic recognizes that the demand for volleyball-related products in Peru is significant, although there is still a gap in understanding the true size of that demand. The company is determined to research and better understand consumer needs to adapt its offerings and marketing strategies. This approach will not only benefit the brand but also contribute to the growth of the sport in the country. Despite the tendency of Peruvian fans to focus on results, especially in a competitive sports context, Caccia emphasizes that results are not the only driver of their commitment. New Athletic is focused on building a long-term relationship with the Peruvian Volleyball Federation, regardless of the ups and downs in the team's performance. This approach aligns with their mission to inspire new generations to engage in sports and believe in Peru's potential on the international stage. New Athletic's participation in events such as the World Cup is seen as a strategic opportunity. For the brand, it is not just about visibility but about reinforcing its image as a company that supports national sports comprehensively, collaborating with different federations and clubs. With prominent ambassadors in the Under-17 team, the brand aims to create an emotional bond with fans by highlighting the talent and dedication of Peruvian athletes. Regarding competition, Caccia assures that New Athletic does not feel threatened by local brands but competes with international giants in various categories. However, its agility and flexibility allow the brand to better adapt to the demands of the Peruvian market, offering products that resonate with the public and the country's cultural identity. Looking to the future, New Athletic plans to continue diversifying its product line, exploring new opportunities in sports such as rugby, surfing, and basketball. This openness not only reinforces its commitment to Peruvian sports but also seeks to foster a culture of sports practice across various disciplines, benefiting fans and federations alike. With the volleyball team jersey as a clear example of its innovative and committed approach, New Athletic positions itself as a reference in the sports industry in Peru, and its story continues to resonate with fans who seek to connect with their roots and support their teams. The brand has demonstrated that, beyond profitability, true success lies in the positive impact it can have on society and the sport that Peruvians love so much.