P.A.N. flour conquers the world and celebrates Venezuelan cuisine.

The P.A.N. flour has transcended borders and has become one of the most iconic products of Venezuelan cuisine, especially within the migrant community that has brought its culture to other countries. Alimentos Polar, the parent company of this popular flour, has managed to expand its commercial presence to nearly 90 countries around the world, including markets as far away as the United States and Peru. The latter, in particular, has become a focal point for the company, which seeks to increase its revenue through the marketing of its products, including the famous P.A.N. flour. Founded 83 years ago, Alimentos Polar began its international adventure in 1996, with the export of its products to Colombia. Since then, the company has continued its expansion, reaching the United States in 2014 and, more recently, the Southern Cone, which includes countries like Chile, Peru, and Ecuador. This internationalization strategy not only responds to commercial objectives but also to the growing population of Venezuelan migrants in these regions, who seek products that remind them of home. P.A.N. flour, which stands for "Productos Alimenticios Nacionales," was created by Juan Lorenzo Mendoza Quintero, Carlos Roubicek, and a team of collaborators in an effort to make the preparation of arepas, a traditional Venezuelan dish, more accessible. The ingenious use of a corn processing plant—previously dedicated to the production of Polar beer—allowed these visionaries to develop a product that simplified the making of this beloved food among Venezuelans. The versatility of P.A.N. flour makes it a fundamental ingredient not only for traditional arepas but also for other emblematic dishes of Venezuelan cuisine, such as empanadas and hallacas. The latter dish, which combines meat, vegetables, and spices, is especially popular during festivities, underscoring the emotional connection many Venezuelans have with P.A.N. flour and its ability to evoke memories of family celebrations. The ease of preparation that P.A.N. flour offers has led to its use extending even to the creation of innovative recipes. For example, it can be used to make a delicious cornbread, combining the flour with ingredients like milk, eggs, and sugar, ideal for breakfast or a snack. This adaptability has contributed to its popularity in a variety of culinary contexts. With its focus on the Peruvian market, Alimentos Polar hopes not only to increase its revenue but also to enrich the local culinary offerings. The introduction of P.A.N. flour in this country represents not only a business opportunity but also a cultural bridge that allows Peruvians to experience and enjoy Venezuelan cuisine. The impact of P.A.N. flour goes beyond its use in the kitchen; it is a symbol of identity for many Venezuelans abroad. Each arepa made with P.A.N. becomes a tribute to their homeland, a reminder of the richness of their culture and traditions. This has led to the flour not only being consumed in Venezuelan households but also being integrated into the gastronomy of other countries, where the fusion of traditional flavors is celebrated. As Alimentos Polar continues its expansion, P.A.N. flour positions itself as an essential product in both Venezuelan and international cuisine. The company seeks not only to satisfy the demand of its compatriots but also to open its doors to new audiences willing to try and appreciate the richness of Latin American gastronomy. In summary, P.A.N. flour is a clear example of how a product can cross borders and become a symbol of cultural identity. As its presence establishes itself in different markets, it is likely to continue being a staple food for many families, uniting people through the food and traditions it represents.