Juan Brignardello Vela
Juan Brignardello, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
In a move that promises to transform the way small and medium-sized enterprises (SMEs) manage their finances, Clip, the payment aggregator firm, has launched its digital account in Mexico. This new product aims to simplify and expedite the payment reception process, allowing money collected through its terminals to be automatically deposited into the SME owner's debit account. With this innovation, Clip positions itself as a strategic ally for entrepreneurs looking to optimize their cash flow. Juan José Galnares, CEO of Clip, explained that the initiative arises from the need to make electronic money as immediate as physical cash. This is particularly relevant in a business environment where the speed of transactions can make a difference in the daily operations of a business. By allowing funds to be deposited automatically, Clip eliminates delays and provides entrepreneurs with greater certainty about their liquidity. The company, which already holds a license as an Electronic Payment Financial Institution (IFPE), has designed this digital account not only as a means of deposit but also as a gateway to credit services. Through data analysis, Clip will be able to offer financing to its users, thereby expanding its product offerings and helping SMEs grow and develop in an increasingly competitive market. One of the standout features of this new account is that it includes a Visa card, allowing users to make purchases and transactions easily. This element adds an additional level of convenience for entrepreneurs, who can now manage both their income and expenses from a single platform. Ease of use and service integration are key to encouraging the adoption of this tool. Clip has high expectations regarding the adoption of its digital account. The company has made a $100 million investment to promote this product, confident that the market size and the base of merchants already using its services will facilitate its growth. According to estimates, the potential number of users who could benefit from this account is significant, given the number of SMEs in the country seeking efficient solutions for their financial operations. Current Clip users have the advantage of easy access to the new feature. They only need to download the banking app, and without much hassle, the money will begin to be deposited automatically. The commission structure remains at a competitive level, around 2%, making this option attractive for small businesses looking to maximize their income. In addition to facilitating payment management, the digital account will also allow Clip to perform better analysis of its users. This information is crucial for granting credit, as it enables the company to better understand its clients' financial behavior and offer products tailored to their needs. This data-driven approach could mean a radical change in how SMEs access financing in the country. As part of its growth strategy, Clip is not only focused on improving its customers' experience but is also committed to financial inclusion. The digital account represents an important step in this direction, providing small businesses with tools that were previously reserved for larger entities. This can contribute to a healthier and more diverse business ecosystem in Mexico. With the launch of this digital account, Clip reaffirms its position as a key player in the payments and financing ecosystem in Mexico. The company is well-positioned to take advantage of current trends in the digitalization of financial services, and its focus on immediacy and convenience could mark a turning point in how SMEs manage their money. In summary, Clip's digital account is not only another option for SMEs in terms of financial management but also represents a shift in the way transactions are understood in an increasingly digital world. The initiative promises to not only make entrepreneurs' lives easier but also contribute to the development and growth of the business sector in the country.