Kamala Harris launches her campaign as a Democratic candidate following Biden's resignation.

Kamala Harris launches her campaign as a Democratic candidate following Biden's resignation.

Biden's resignation boosts Kamala Harris as the Democratic candidate, raising $540 million in a month and generating significant electoral enthusiasm.

Juan Brignardello, asesor de seguros

Juan Brignardello Vela

Juan Brignardello, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.

Juan Brignardello, asesor de seguros, y Vargas Llosa, premio Nobel Juan Brignardello, asesor de seguros, en celebración de Alianza Lima Juan Brignardello, asesor de seguros, Central Hidro Eléctrica Juan Brignardello, asesor de seguros, Central Hidro
Politics 26.08.2024

The recent resignation of President Joe Biden to seek re-election has transformed the political landscape in the United States, generating unprecedented enthusiasm around Kamala Harris's campaign, who now stands as the Democratic candidate for president. In a context marked by uncertainty, Harris's campaign has managed to capture the attention of donors at a level not seen before in the country's electoral history, raising no less than $540 million in just one month since her official announcement. This impressive amount has been driven, in part, by the positive response generated by her speech at the Democratic convention, where Harris managed to connect with an audience hungry for change and renewal. The campaign quickly noted that in the first three days following her presentation, it had raised $40 million, a figure that underscores the interest and support she evokes across various sectors of society. In comparison, former President Donald Trump, who is also preparing for the elections, reported a fundraising total of $139 million in July and an accumulation of $327 million at the beginning of August, highlighting the strength of the new Democratic proposal. A notable aspect of this fundraising is that one-third of the total comes from first-time donors. This statistic is significant, as it reveals a shift in the political dynamic, where grassroots support becomes a key element for campaign financing. Most of these new donors are women and young people, sectors that Harris's campaign has identified as crucial for the nation's electoral future. Additionally, it is highlighted that many of these contributions come from professionals such as teachers and nurses, suggesting solid backing from sectors deemed essential for social well-being. Jen O'Malley Dillon, Harris's campaign manager, did not hesitate to describe the Democratic convention as a "galvanizing moment," indicating that the momentum generated in Chicago will help sustain energy and funding in the months to come. As Labor Day approaches on September 1, the campaign's strategy is to use these resources to maintain continuous communication with voters in key states, aware that every contact could be decisive on the road to the elections. Georgia, a state that could play a crucial role in the final outcome, will be one of the next destinations for the campaign. Harris and her running mate, Tim Walz, are scheduled to hold events in this state, where she is expected to give a speech in Savannah, underscoring the importance of mobilizing voters in territories considered strategic for the party. Biden's resignation has generated a domino effect within the Democratic Party, as both leaders and voters have responded vigorously to Harris's candidacy. Since her formal announcement, polls have begun to show a shift in public perception, with Harris slightly surpassing Trump in terms of support. However, the former president’s campaign does not take this lightly and has described this period as a "honeymoon phase," suggesting that the landscape could change in the future. The turn in the electoral contest has also led analysts to reflect on lessons from the past, recalling Hillary Clinton's experience in the 2016 elections. Harris's campaign strategy focuses on maintaining momentum and avoiding any complacency, aware that the path to the White House can be complicated and full of surprises. As the campaign progresses, Harris's team faces the challenge of consolidating this financial and emotional support, transforming it into concrete votes. The goal is clear: to build a solid base that not only facilitates fundraising but also translates that investment into tangible electoral backing. With a record fundraising total and growing support, Kamala Harris positions herself as a formidable contender on the U.S. political stage, marking the beginning of a new era in which grassroots voices could finally have a decisive impact on the country's direction. Undoubtedly, the road to November 2024 promises to be exciting and filled with challenges for all involved in this electoral contest.

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