"Kamalamanía in Chicago: the Democratic convention revives political passion."

The Democratic convention in Chicago has become a hotbed of enthusiasm, largely driven by the figure of Kamala Harris, the Vice President of the United States. As the November elections approach, "Kamalamania" is boosting morale among Democrats and simultaneously generating a notable positive effect on the political souvenir vendors present at the event. The atmosphere is palpable, felt not only in the speeches but also in the colorful products that adorn the convention's aisles. Among the most eye-catching souvenirs are pink sneakers featuring the letters K and H, decorated with shiny plastic rhinestones and sequins. This detail is not just a fashion item; it is a symbol of the fervent support that the Vice President is receiving. In a context where Democrats need to revitalize their base, the interest in these products demonstrates a resurgence of political passion that many thought had been lost after Biden's victory in 2020. The creativity of the souvenirs doesn't stop there. There are t-shirts with provocative slogans that transform misogynistic comments into support for Harris's campaign. One of the standout slogans is "Old Cats for Kamala," which takes a phrase from J.D. Vance, the running mate of Republican candidate Donald Trump. This clever twist illustrates how Democrats are seeking to capitalize on adverse narratives to galvanize their base and draw attention to their candidate. Convention attendees also have recreational spaces, such as the "Coconut Tree Club," a relaxation corner that references a famous anecdote about Harris. During a speech on equal opportunity in education, the Vice President made a joke about the strict upbringing she received from her mother, which elicited laughter and went viral on social media. This type of emotional and humorous connection is exactly what Democrats need to attract a weary and disillusioned electorate. The anticipation in the air is evident, and souvenir vendors are feeling the benefits of this renewed interest. Brian Randolph, a merchant present at the convention, notes that the enthusiasm for Kamala Harris and her running mate, Tim Walz, is incomparable to what surrounded Joe Biden or even Trump. Randolph compares the current situation to that of Barack Obama in his historic moment, suggesting that this election could mark a turning point in American politics. Randolph's company, which specializes in political paraphernalia, did not begin selling products until Harris entered the race. He considered it a risky bet, but now feels rewarded seeing the level of interest it has generated. Sales are on the rise, a clear sign that the Democratic base is ready to mobilize and support their candidates. Although these souvenirs may not change the minds of the staunchest opposition voters, they can play a crucial role in mobilizing Democrats. In a polarized electoral context, where participation is key, any item that fosters unity and enthusiasm within the party is welcome. Until recently, political merchandising was dominated by Republican events, where the figure of Donald Trump generated notable fervor. At the Republican convention in Milwaukee, the image of the former president was found on t-shirts and other products, underscoring his influence. However, the landscape is changing, and the Democratic convention in Chicago is giving a new twist to the narrative, focusing on Kamala Harris's potential. "Kamalamania" has become a phenomenon that not only benefits the candidates but also injects life into a Democratic base looking for reasons to turn out to vote. With a critical month ahead, Democrats are holding onto this wave of enthusiasm, hoping it translates into increased electoral participation and, ultimately, a victory at the polls.