Sports tourism reaches US$564.7 billion and is expected to double by 2032.

Sports tourism has proven to be a fundamental pillar of the global economy, reaching a significant value of US$564.7 billion in 2023. This figure comes from the report "The Value of Sports and Music Tourism" by Collinson International, which examines the travel habits and spending trends of people attending sports and music events around the world. Projections are optimistic, as sports tourism is expected to double in value, reaching an impressive figure of US$1.33 trillion by 2032. This growth is not coincidental but rather the result of an increasing array of sports and music events inviting fans to explore new destinations. In an increasingly connected world, the ability of sports leagues to reach global audiences through television and streaming platforms has expanded the reach of these events, making them attractive experiences for travelers. The report reveals that a notable 83% of people who have flown to events in the past three years did so for sports, while 71% did so for music-related reasons. These numbers highlight the importance of these events in the travel agendas of many people, becoming almost a rite for fans seeking to experience the excitement of their passions in person. Furthermore, the report highlights that 56% of frequent travelers to sports events do so more than once a year, and 22% attend three or more events each year. This not only reflects a culture of event attendance but also a significant commitment to spending, as 51% of fans spend approximately US$500 per trip per person. This expenditure, which includes transportation, accommodation, and other experiences, contributes crucially to the local economy of the destinations hosting these events. In the Peruvian context, the figures are equally revealing. An overwhelming 80% of respondents have traveled for music events, and 86% for sports events in the past three years or plan to do so in the coming year. These data underscore the central role that tourism plays in the country's culture and entertainment, as well as the opportunity it represents for local economies. The report also mentions that 29% of travelers attending events used VIP lounges in airports, indicating a desire for exclusive and comfortable experiences from the start of their journey. Additionally, 16% opted for gaming lounges, 13% for sleeping pods, and 12% for spas, demonstrating a trend toward seeking services that enhance the quality of the travel experience. Christopher Evans, CEO of Collinson International, commented on the phenomenon, noting that "the growing global fanbase traveling to iconic sports and music events seeks unforgettable experiences and is willing to spend significantly to make their trip even more special." This statement highlights fans' desire not only to attend but to live a complete experience that transcends the event itself. The figures also reveal interesting patterns in traveler preferences. For example, 48% of those attending basketball events, 45% of those traveling for Formula 1, and 44% of those attending the Olympics are more likely to use VIP lounges. This data suggests that the luxury experience has become an important component of traveling to sports events, reflecting a shift in consumer expectations. As the sports tourism industry continues its upward trajectory, questions arise about the infrastructure needed to sustain this growth. With 94% of hospitals reporting inadequate installed capacity, it is crucial for nations hosting these events to consider the importance of having adequate health services to cater to both locals and tourists. The interconnection between tourism and health infrastructure becomes increasingly relevant in the planning and execution of large sports and music events. In summary, sports tourism is emerging as a booming sector that not only benefits the global economy but also transforms the way people experience their passions. As we approach 2032, the growth potential in this area could open new doors and represents a unique opportunity for destinations to prepare for a new generation of enthusiasts willing to spend and enjoy unforgettable experiences.