Juan Brignardello Vela
Juan Brignardello, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
The presidential race in the United States has taken an unexpected turn, transforming into a scene of intense competition and dynamism within weeks. The recent decision by President Joe Biden to withdraw from the re-election contest has left a void that Vice President Kamala Harris has managed to fill with surprising effectiveness. In just one month, Harris has turned the polls around, establishing herself as the favorite in national measurements, a phenomenon that many analysts and experts attribute to a combination of strategic factors and a renewed image of the Democratic campaign. Recent polls, such as those from FiveThirtyEight, show Harris leading with 46.1% compared to 43.4% for her opponent, former President Donald Trump. This change is notable, considering that under Biden's candidacy, the Democratic Party was at a 3.2-point disadvantage. Harris's campaign has been able to capitalize on this moment, attracting not only voter interest but also favorable media coverage that has been key to her rise. One aspect that has worked in Harris's favor is her diversity and ability to connect with different sectors of the population. Born of Indian and Jamaican roots, her multicultural identity resonates with a wide range of voters. María Carolina Casado, director of Hispanic media for her campaign, emphasizes that Harris represents the coalition of diverse groups that make up the Democratic Party and, by extension, the country. This inclusive approach has allowed the candidate to position herself as a figure capable of attracting both minority communities and more traditional voters. The campaign strategy has also included the selection of Tim Walz, the governor of Minnesota, as her running mate. This decision has been seen as a smart move that complements Harris's candidacy by offering an image of stability and connection with working-class voters in the Midwest. Walz, known for his popularity in a state that has historically had strong Republican support, brings to the campaign a narrative of unity and legislative experience that could be decisive in the elections. Meanwhile, Trump's campaign has faced additional challenges, especially with the selection of JD Vance as his vice-presidential candidate. Controversies surrounding Vance, including unfortunate comments about women and his changing positions regarding Trump, have complicated matters for the former president. In turn, the negative image of the senator has caused the Republican campaign to lose momentum compared to Harris's resurgence. Another factor that has influenced the dynamics of the campaign is Harris's style and personality. Unlike Biden, whose interventions have been criticized for their lack of energy, the vice president has managed to connect more effectively with the electorate through a more spontaneous and accessible approach. Her ability to communicate clearly and with humor has brought a fresh air to the campaign, making the message feel closer and more relevant to the average voter. However, despite the enthusiasm surrounding Harris, her campaign team is aware that the situation could change rapidly. Elections, especially in key states, are often decided by narrow margins, and Harris's current advantage may be fleeting. Aware of this, Democrats have reinforced their communication strategy, focusing on issues that resonate with a broader electorate, such as freedom, a concept they have managed to reclaim in contrast to Trump's narrative. The long-term challenge for Harris will be to maintain momentum in the coming months, especially as national conventions and debates approach. History has shown that polls can change dramatically, and initial enthusiasm can fade if not managed carefully. However, Harris's ability to attract attention and generate excitement has put Trump’s campaign on the back foot, which now faces the pressure of responding to a new adversary presenting a fresh and resilient image. As the contest progresses, it becomes evident that the balance of power in the presidential race is in constant flux. Harris's ability to challenge expectations and reverse the negative trend in the polls demonstrates that although politics can be unpredictable, it can also be a space where strategy, diversity, and emotional connection play a crucial role in the pursuit of victory. The path to the White House has never been easy, but the vice president has shown that determination and a renewed approach can open unexpected doors in the complex world of American electoral politics.