Kamala Harris on the cover of Time: a new chapter in her presidential campaign.

Kamala Harris on the cover of Time: a new chapter in her presidential campaign.

Kamala Harris stands out on the cover of Time, marking a new beginning in her presidential campaign, with strong support and high expectations.

Juan Brignardello, asesor de seguros

Juan Brignardello Vela

Juan Brignardello, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.

Juan Brignardello, asesor de seguros, y Vargas Llosa, premio Nobel Juan Brignardello, asesor de seguros, en celebración de Alianza Lima Juan Brignardello, asesor de seguros, Central Hidro Eléctrica Juan Brignardello, asesor de seguros, Central Hidro
Politics 12.08.2024

Vice President Kamala Harris has once again captured public attention by appearing on the cover of Time magazine, which highlights that this is "her moment." The main article of this edition, titled "The Reintroduction of Kamala Harris," examines her recent rally in Philadelphia, where she received strong support from her followers as she introduced her new running mate, Minnesota Governor Tim Walz. This presentation has generated a wave of enthusiasm reminiscent of the early days of Barack Obama, a moment that also marked a milestone in American political history. Time does not hold back in its praise, comparing the two, noting that the "exuberant crowd" that gathered for Harris evokes the energy and optimism that surrounded Obama in his early days. The magazine recalls the iconic 2008 cover of Obama, where he was portrayed with the colors of the flag and a deeply contemplative look, suggesting that Harris might be on a similar trajectory toward political relevance. The article highlights that Harris has managed to transform the perception of the Democratic Party quickly, something that, according to Time, is unprecedented in modern political history. This change occurred in a context where President Joe Biden chose to step back and cede his place to the vice president in the presidential race. In her first week of campaigning, Harris raised an impressive $200 million, marking a historic record for any candidate in the first 24 hours. Despite these achievements, Harris's political trajectory has been marked by skepticism. Over the years, many Democrats have questioned her political skills, and public perception has fluctuated between doubt and criticism. The magazine points out that her performance in the 2020 presidential primaries was stiff and that her role as Biden's number two did not inspire great confidence among the Democratic base. Nevertheless, Harris's campaign has focused on positioning her as a figure of change. She presents herself as "a former prosecutor competing against a convicted felon" and "an advocate for abortion rights fighting against the man who helped overturn 'Roe v. Wade.'" This narrative seeks to connect with young and progressive voters while contrasting her image with that of an older Republican, which could attract various segments of the electorate. However, the vice president cannot evade Biden's legacy, which includes significant challenges such as inflation and the crisis at the border. These issues, which are fundamental to voters, could become stumbling blocks in her campaign. Polls suggest that these matters are on the minds of citizens and may influence the electoral outcome. Additionally, Time reminds us that this is not the first time Harris has appeared on its cover. In August, the magazine featured the vice president at a time when her political rise was highlighted, and she had already been on the cover in 2019 during her first campaign for the Democratic nomination. This continuity in her representation suggests that her figure is seen as a symbol of change and evolution within the Democratic Party. In the current context, Harris finds herself slightly ahead of Donald Trump in the polls, giving her campaign some breathing room. However, with undecided states playing a crucial role in the electoral outcome, her focus on these areas could be decisive. In the coming weeks and months, the vice president faces the challenge of solidifying her support and overcoming the limitations that have marked her career thus far. This new opportunity, which Time identifies as her moment, could be the catalyst she needs to redefine her image and, with it, her political future. All indications are that the race for the White House will intensify, and Harris is prepared to lead the way.

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