Countdown to LA28: How Los Angeles Plans to Redefine the Olympic Experience

As the closing ceremonies of the Paris Olympics draw near, the anticipation for the next Summer Games in Los Angeles is palpable. Casey Wasserman, chairman of LA28, aptly described this transition, stating that as soon as the flag is returned to the United States on August 12, the organizing committee will shift from the “on-deck circle to the batter's box.” With just under four years to prepare, Wasserman and his team are keenly aware that the clock is already ticking. Wasserman recently spent three weeks in Paris, witnessing firsthand how the French organizers successfully crafted a people’s Olympics that seamlessly integrated the Games into the fabric of the city. The use of temporary venues in iconic locations—from skateboarders performing tricks at Place de la Concorde to volleyball matches set against the backdrop of the Eiffel Tower—has set a high bar for Los Angeles. Paris has not only revitalized public enthusiasm for the Olympics but has also laid out a blueprint for future hosts, demonstrating that a creative approach can transform traditional Olympic spectacles into experiences that resonate with local culture. Yet, while Paris dazzled spectators with its grand vision, Wasserman's focus is on the logistics that will underpin Los Angeles' approach. His musings about chain-link fencing and signage reflect a deep understanding that operational efficiency is crucial for a successful Games. Unlike Paris, which built many of its venues from scratch, LA28 plans to utilize existing stadiums, which should streamline many of the logistical challenges faced by the Paris organizers. Wasserman is also keenly aware of the city's notorious traffic issues and is exploring innovative strategies to manage transportation for the influx of athletes and fans. Drawing from past experiences, he aims to implement solutions such as night-time deliveries and promoting remote work in areas near venues to mitigate congestion, ensuring that travel remains smooth during the Games. One of the most exciting prospects for LA28 is the opportunity to engage a younger generation of sports fans, particularly in a city known for its entertainment industry. The Games will serve as a platform to introduce new sports like cricket, lacrosse, and squash to American audiences, while also showcasing the rich tapestry of athletes that represent the U.S. today. Sarah Hirshland, CEO of the United States Olympic and Paralympic Committee, emphasized how this melting pot of cultures can lead to a unique and inclusive Olympics that celebrates diversity on a global stage. Wasserman’s operational focus extends to the experience of the athletes themselves. With Janet Evans, a two-time gold medalist, now serving as chief athlete officer, the team is diligently gathering insights from competitors about their needs and preferences. This proactive approach aims to avoid pitfalls seen in previous Games, such as inadequate provisions for athletes, thereby ensuring that every competitor feels valued and supported. Moreover, the excitement of hosting the Games in a city filled with rich sports heritage cannot be understated. The last time the U.S. hosted the Summer Olympics was in 1996, and since then, the demographic landscape has evolved significantly. The LA28 team recognizes this shift and aims to cultivate a Games that resonates with both local and international audiences, fostering a sense of pride and unity. As the Games in Paris conclude, Wasserman is attuned to the lessons learned from this summer’s events. Ticket sales strategies employed by Paris organizers, which harnessed a sense of scarcity to build excitement, are particularly noteworthy. Wasserman plans to adopt similar tactics to ensure that Los Angeles not only fills its venues but also creates a buzz that draws in spectators from around the world. In the coming years, as the LA28 team continues to prepare, the focus will remain on both the grand vision for the Games and the operational details that will ensure their success. With a massive local population and a vibrant tourism sector, the potential for a monumental celebration of sport lies ahead. Wasserman sums it up succinctly: “Americans like to win,” and if the recent history of U.S. athletes in international competitions is any indication, the Los Angeles Games promise to be a stage for both sporting excellence and community pride. As the world watches the final moments of the Paris Games, all eyes will soon shift to Los Angeles, where dreams will be pursued, athletes will shine, and the Olympic spirit will be reborn on the west coast. With a little less than four years to go, the countdown to the next chapter of Olympic history begins.