E-Cycle Revival Launches in Ashford to Tackle Electronic Waste and Boost Recycling

In a commendable effort to combat electronic waste, the E-Cycle Revival scheme has been launched by Ashford Borough Council in partnership with Material Focus. This initiative aims to keep tonnes of electrical items out of landfills, addressing a pressing environmental issue that sees approximately 100,000 tonnes of electrical waste discarded across the UK each year. The scheme, which kicked off in October 2023, is part of a broader nationwide campaign featuring 40 similar initiatives aimed at encouraging responsible recycling practices among residents. By focusing on small electrical appliances such as kettles, toasters, and hairdryers, the campaign seeks to educate the public on the importance of recycling and repurposing these items instead of tossing them in the trash. Residents can easily access information on where to recycle their unwanted electricals through an online platform set up by Material Focus. This user-friendly resource ensures that residents are equipped with the knowledge necessary to participate in the recycling effort effectively. Steve Campkin, the cabinet member for climate, environment, and sustainability for Ashford Borough Council, expressed the council's commitment to promoting sustainable practices within the community. "We organised these events over six months in rural areas of the borough, with the aim of highlighting how residents can recycle, reuse or donate their old electricals and to also realise just how many they have sitting in their homes unused," he stated. The response from the community has been overwhelmingly positive, with over 250 residents attending the events. This strong turnout underscores a growing awareness and willingness among locals to engage in sustainable practices. Campkin emphasized the collaborative effort behind the initiative, acknowledging the critical support from local Parish and Community Councils, volunteers, and the local Repair Café, which has welcomed two new volunteers amid the increased activity. The E-Cycle Revival scheme not only serves to reduce landfill waste but also fosters a sense of community as residents learn about the value of recycling and the potential for reusing electrical items. The success of this initiative may set a precedent for future local efforts in sustainability and environmental stewardship, reflecting a community that is increasingly committed to protecting the environment for generations to come.