"Universitario de Deportes: A century of passion and culture in the Peruvian heart."

The history of Universitario de Deportes is, without a doubt, a narrative intertwined with the cultural identity of Peru. Since its founding in 1924, the club has not only been a reference in the sports arena but has permeated various cultural manifestations, becoming a phenomenon that has transcended generations. In this centenary year, it is imperative to recognize how 'U' has evolved from a group of students with a dream into a symbol of unity and national pride. The foundation of Universitario was an act that, beyond the practice of football, sought to promote health and a sense of belonging among the university students of the time. The words written by its founders, José Rubio Galindo and Luis Málaga Arenas, reflect a desire to build not just a club but a space of identity that connects students with their social and cultural environment. This vision has been a fundamental pillar in the club's history, which has remained relevant over the years. Universitario has earned a prominent place in the history of Peruvian football. Its legacy includes being the first Peruvian club to play in a Copa Libertadores final in 1972 and to win the Copa Libertadores Sub 20 in 2011. These achievements are not just sports victories but milestones that have set the standard for competition in the country, establishing a benchmark of excellence that other clubs aspire to reach. The celebration of its victories in classic matches, such as the historic confrontation against Alianza Lima, has left an indelible mark on the collective memory of its supporters. The club's narrative has been woven with moments of glory and effort, from winning the championship in 1935 to the thrilling triumph in the 2023 playoffs. Each victory has been a celebration that transcends the simple act of playing football; it becomes a social phenomenon that unites thousands of fans in a community of shared emotions. The overwhelming passion of its supporters in the Estadio Monumental is a clear reflection of how football can be a vehicle for cultural and social expression. The impact of Universitario is not limited to the playing field. The culture of the club has manifested in various artistic forms, from music to literature. Bands like Bombo de la Barra and Nos Sobra Aliento have made the cream-colored fans a reference in the Peruvian music scene, while literary works and television productions have narrated the history and legacy of the club. This intertwining of football and culture has created a social fabric that fosters identity and cohesion among its followers. Journalist Jaime Pulgar Vidal offers an interesting perspective by stating that 'U' is not just a football club but represents a culture in itself. This culture is the result of an identity that emerges from university classrooms and projects itself into society. The connection between the academic sphere and sports has been a constant in the history of Universitario, allowing the club to remain relevant in a broader context. The centenary of Universitario is also celebrated through literature, with more than ten publications addressing the history and impact of the club on Peruvian culture. These works are not only a tribute to sports achievements but also explore the social phenomenon that 'U' represents. The 2024 International Book Fair becomes the perfect stage to reflect on the significance of the club in the lives of its supporters and society in general. From the emblematic figure of Lolo Fernández to the contemporary stories of current players, each narrative recounts how 'U' has been a beacon of hope and pride for its fans. The passion and dedication displayed by its players on the field reflect the devotion felt by their supporters, who not only cheer but live each match as a significant event in their lives. The presentation of the book "Centenario," a compendium of images and stories documenting the rich history of the club, will be another important milestone in commemorating its legacy. With more than 250 pages revitalizing the memories of Universitario's triumphs and challenges, this book becomes a coveted item for all fans and a testament to the influence the club has had on Peruvian culture. In the end, Universitario de Deportes stands not only as a football club but as a symbol of national identity. Its history is a testament to how sports can transcend boundaries and become a vehicle for cultural expression, uniting generations of Peruvians in a shared sentiment. In this centenary year, fans not only celebrate another year but a rich heritage that continues to resonate in every corner of the country.