Liverpool FC Eyes Bright Future in the U.S. with Strong Growth and Anfield Expansion

As the sun began to set over downtown Pittsburgh, the Fairmont Hotel served as a fitting backdrop for a conversation that encapsulated the ambitious trajectory of one of football's most storied clubs: Liverpool FC. CEO Billy Hogan spoke candidly about the club's thriving presence in the United States, the structural changes following Jurgen Klopp's departure, and the future of Anfield amidst ongoing expansions and regulatory considerations. Liverpool’s popularity in the U.S. is undeniable, with recent research indicating that the club boasts 24 million supporters across the country. This enthusiastic fan base is being further nurtured through the club's decision to embark on a three-game preseason tour—Liverpool's first in the U.S. since 2019. "It's an incredibly important market," Hogan noted, emphasizing the club's strategy to engage with fans and expand its footprint in America. The choice of cities—Pittsburgh, Philadelphia, and Columbia—was meticulously planned, focusing on logistical efficiency and quality training environments. The commercial success that Liverpool has achieved is substantial, with Hogan revealing that the club's commercial income rose by £25 million ($32 million) in the last financial year to £272 million, now surpassing media revenue. Partnerships with prominent U.S.-based firms like Google Pixel and Peloton exemplify the club's strategy to align with blue-chip brands, enhancing their global appeal. Hogan articulated the competitive nature of the landscape, asserting, "A partnership with Liverpool can deliver massive value almost year-round." Liverpool's digital presence has also seen remarkable growth, with the club being the first in the Premier League to surpass 10 million YouTube subscribers and topping social media engagement metrics. Hogan highlighted the importance of genuine engagement over mere follower counts, affirming the club’s commitment to creating compelling content that resonates with fans. Meanwhile, the conversation turned to the restructuring of the club's leadership in the wake of Klopp’s departure, a process that Hogan described as a natural evolution rather than a radical shift. The recent appointments, including Michael Edwards as CEO of football, indicate a cohesive strategy aimed at maintaining Liverpool's competitive edge. "We're confident we have the expertise to handle this transition," Hogan stated, reiterating the club's sustainable operational philosophy. Amidst the excitement surrounding the tour and commercial successes, Hogan also discussed the much-anticipated expansion of Anfield. Following delays due to the bankruptcy of the construction firm, the redevelopment of the Anfield Road Stand is nearing completion, with Hogan expressing optimism about its operational readiness for upcoming matches. Despite the challenges, he conveyed a sense of pride in what Anfield represents: a blend of historic legacy and modern capability. Furthermore, the CEO addressed Liverpool's position in the ongoing debates around financial sustainability in football. With plans to transition to a new regulatory framework in the Premier League, Hogan reaffirmed the club's commitment to financial discipline, opposing proposals that would allow clubs to lose more money. "We believe clubs should be run sustainably," he emphasized, aligning Liverpool's ethos with broader financial regulations that aim to ensure the long-term health of the sport. As the conversation wrapped up, Hogan's reflections painted a picture of a club that is not only adapting to the changing landscape of football but is also poised for future growth. With a dedicated global fan base, strategic commercial partnerships, and a clear vision for operational excellence, Liverpool FC is steering confidently into a new era—an era that promises to uphold its storied tradition while embracing modernity.