Juan Brignardello Vela
Juan Brignardello, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
In the early hours of July 27, a tremor measuring 5.4 on the Richter scale shook the coast of Guerrero, specifically near Acapulco, at 4:30 AM. Although Mexico City did not experience the activation of the seismic alert, the SkyAlert app did wake several residents, generating not only confusion but also a flood of reactions on social media, where memes quickly became the predominant response. The app, designed to alert the public about imminent earthquakes, fulfilled its function effectively, but the response from some users was one of disbelief and humor. Many found themselves waking up their family members, only to realize that the tremor had gone unnoticed in the capital. "I ran to wake up my parents because #SkyAlert notified me that there was going to be an earthquake, and nothing was felt, and I just scared them," complained one user on platform X, reflecting the sentiment of many who found themselves caught up in the joke. On the other hand, some citizens in Morelos and the State of Mexico confirmed that they indeed felt the quake, creating a contrast of experiences between those who felt it and those who, despite the alert, remained unaware of the seismic activity. This disparity in perceptions further contributed to the creation of memes, turning the situation into a kind of viral phenomenon on social media. The National Seismological Service (SSN) was clear in communicating that the tremor did not warrant an immediate alert in Mexico City, noting that the energy radiated during the first few seconds did not reach the necessary levels to activate the alarms. In fact, the Mexican Seismic Alert System also clarified that no alert was issued and that the tremor did not pose a significant risk to the capital's population. Despite this official reassurance, the SkyAlert app, which has gained popularity for its effectiveness, faced criticism for its notification. Many users argued that the alarm created an unnecessary level of anxiety, as the tremor was not perceptible in most of the city. This highlights the delicate balance between safety and comfort in the era of instant information. As hours passed, the situation became a recurring topic of conversation on social media, where users shared memes reflecting their frustration and humor about the situation. From images of startled people to funny videos about the alarm, internet users' creativity found a new playground in response to the alert. SkyAlert, for its part, indicated that by 9:00 AM, seven aftershocks had already been recorded in Coyuca de Benítez, Guerrero, which might have justified their decision to alert users in the capital, although most of them did not perceive it. The app remains a vital tool in seismic monitoring, but today’s episode raises questions about how alerts and risk communication are handled in such situations. The perception of seismic risk is a complex phenomenon, and events like this morning's highlight the importance of having an informed and prepared population. While it is essential to have functioning alert systems, it is also crucial to consider user psychology to avoid generating unnecessary alarms. As social media continues to be flooded with memes and humorous comments, it is clear that today's tremor, although real, became a catalyst for laughter and creativity. The residents of Mexico City, known for their ability to laugh at themselves, found a way to cope with the scare, transforming it into an anecdote that will surely be shared in future conversations. Thus, the day concluded with a topic of conversation that, although related to a natural phenomenon, focused more on the human response to it. The meme culture and the ability to laugh in the face of adversity were reaffirmed, showing that despite the scares, the people of Mexico City will always find a way to approach life with a wink of humor.