The gaming industry solidifies as a social and economic phenomenon in 2023.

The gaming industry has ceased to be merely a pastime and has become a true social and economic phenomenon. In 2023, the sector generated an impressive figure of $8.6 billion in Latin America, while globally it is projected to reach $187.7 billion. This growth highlights the relevance of video games not only as entertainment but also as a viable and lucrative business opportunity. Content creation on digital platforms, especially on YouTube, has transformed into a serious job for many, combining a passion for video games with the effective monetization of the time and talent dedicated to this activity. Content creators have emerged as key figures in this new landscape, where their influence goes beyond uploading videos. According to recent data, gaming is one of the categories that generates the most engagement among YouTube viewers. Users not only enjoy the content but are also increasingly willing to support their favorite creators, turning YouTubers into authentic references within the gaming community. Fifty-two percent of gamers in Mexico believe that video games have the potential to revolutionize the economy, underscoring the growing importance of this industry. For those interested in monetizing a gaming channel on YouTube, it is essential to follow certain guidelines established by the platform. Creators must ensure that their content is original and meets quality standards. To be part of YouTube's monetization program, it is necessary to have at least 500 subscribers, three recent public videos, and a minimum of 3,000 hours of watch time or 3 million views on Shorts. These requirements, while challenging, are achievable for those who are serious about creating content. The monetization avenues are varied and include advertising revenue, merchandise sales, and participation in programs like YouTube Shopping. Additionally, creators can earn income from YouTube Premium, as well as through direct interactions with their followers via super chats and super stickers. This wide range of options allows YouTubers to diversify their income sources and maximize their earnings. Santiago Baranda, a minimalist leader among gaming creators on YouTube, emphasizes that gaming has managed to consolidate itself in the mainstream. This is evident in the fact that nine out of ten people from Generation Alpha and Z engage with the world of gaming, whether by playing or consuming related content. This intergenerational connection has opened new opportunities for creators, who can reach massive audiences with relative ease. A clear example of success in this environment is Peruvian YouTuber RoxieCake, who has found innovative ways to monetize her content in Roblox. She not only generates income through her videos but also benefits from the Video Stars program, which allows her to interact with her community and earn profits through the creation and sale of in-game content. This multidimensional approach to monetization is representative of how creators are adapting their strategies to maximize their income potential. On the other hand, Argentine gamer Matías Ángel Cersosimo, known as Cerso, highlights that the worlds he creates within video games can be sold, providing him with an additional source of income. This practice is not exclusive to Roblox; popular titles like Clash Royale and Fortnite have also adopted similar models that allow creators to monetize their creativity and effort. Participation in these creation ecosystems not only generates income but also offers creators the opportunity to establish collaborations with other YouTubers around the world. This interconnection allows creators to expand their community and increase their visibility, which in turn can translate into greater monetization opportunities and professional growth. It is clear that the world of gaming and content creation is in constant evolution. What was once considered a simple game has now transformed into a booming business sector. Gamers and content creators who are able to adapt to these trends and forge authentic connections with their audiences will have the opportunity to not only play but also thrive in a digital ecosystem that is redefining the meaning of work in the modern era.