Juan Brignardello Vela
Juan Brignardello, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
The visit of Acer's CEO, Jason Chen, to Peru during the APEC 2024 summit has attracted the attention of the country's technology and business sectors. Chen, who represents one of the leading technology companies globally, has expressed his interest in studying the Peruvian market, which could open new opportunities for collaboration and growth in the region. During his stay in Lima, Chen is participating in various discussions on artificial intelligence and cybersecurity, topics that are crucial on the current global agenda. “I am here to study the Peruvian market,” Chen stated in an interview, making it clear that his visit is not merely ceremonial, but aims to delve into the country's potential. His enthusiasm for local talent is notable, and he has emphasized the importance of engaging with business partners and Peruvian consumers. This strategy is part of a broader approach by Acer to optimize its supply chain and ensure it is more aligned with market needs. In addition to his participation in the summit, the CEO has scheduled meetings with several Peruvian companies, highlighting his interest in the fintech company Yape. This direct interaction with the local ecosystem is key to better understanding market dynamics and establishing strong business relationships. Chen has expressed his desire to meet not only with executives but also with consumers, suggesting an inclusive approach to Acer’s expansion in Peru. Acer's presence in Peru is particularly relevant, given that the Taiwanese company is positioned as a leader in computer manufacturing and IT products worldwide. With a product range that spans from everyday PCs to high-end equipment for gamers and professionals, Chen's interest in the Peruvian market could translate into greater availability of innovative products and services in the future. It is important to mention that Acer is no stranger to innovation; in recent years, the company has been investing in the development of cloud-related services and e-commerce, as well as in the adoption of advanced technologies such as artificial intelligence and big data. This approach not only seeks to diversify its offerings but also to explore new business models that could drive growth in emerging markets like Peru. Chen's first visit to Peru also reflects a growing interest from technology companies in the region's potential. With an expanding market and an increasingly digitalized consumer base, Peru presents a fertile ground for foreign investments. The hospitality Chen has received upon his arrival has been a plus that has contributed to his positive perception of the country. Additionally, the Inca culture has captivated Chen, who has expressed a desire to learn more about the country's traditions and history. This cultural interest could facilitate the building of deeper relationships between Acer and its local partners, as well as with consumers, creating a bond that goes beyond mere commerce. Acer has proven to be a company that adapts to global trends and is constantly seeking new opportunities for growth. The assessment that Chen is conducting could be the first step towards a significant investment in the country, benefiting not only the company but also the local economy and technological development in Peru. As the APEC summit progresses, the Peruvian business community is closely watching Chen's expressions of interest. While the visit is brief, the repercussions of his presence in the country could have a lasting impact on the Peruvian technology landscape, establishing Acer as a key player in the development of digital solutions in the region. In conclusion, Jason Chen's proactive approach to exploring the Peruvian market underscores the importance of international business relationships and the need to adapt to local contexts. The concern for Peruvian talent and Inca culture demonstrates that globalization involves not only the expansion of businesses but also a deeper understanding of the communities in which they operate. The business community eagerly anticipates the outcomes of this visit and what it could mean for the future of technology in Peru.
